A few years back, I put together a social media strategy template to share with folks. Putting the strategy in action, I managed to triple my organization’s Facebook Likes during the past three years. I share the document with fire and emergency service departments and grant-funded projects at my organization looking to be more active in social media.

One of the best resources I found recently was put together by Buffer, a web app that is “working to make people’s lives easier on social media.” Throughout a single month, they shared a social media tip each day, and put them together into one big list at the end. It’s fantastic, and I can’t recommend it enough. Some of them seem obvious, but others provide web tools to help you do everything from creating animated GIFs from video to creating branded images with quotes on the fly, and learning more about your social media followers.

Take these resources and you’ll able to hit the ground running on the social media app of your choosing. Happy Tweeting/Facebooking/Pinning/Whatevs-ing!