Video interview of Seth Godin talking about How to Be a Linchpin.Read More
I'm a member of the ASAE Technology Council Section, and leader of the Thought Leadership subgroup. One of the topics we're tackling is pushing the limits of associations, and the possibilities given the advancement of technology.
One fun thought exercise was asking ourselves how we'd approach starting an association from scratch. With my paperless approach, I aim straight for all the digital tools out there making business easier and lowering the entry barrier for starting a business.
What follows is a list of the web applications I'd use to kickoff an organization if we started bare-bones, from scratch:
- MailChimp for scheduled and automated email marketing.
- Recurly for customer subscription billing, invoicing and tracking.
- Hubspot for customer relationship management (CRM), including lead generation forms.
- Harvest for tracking staff hours.
- Asana for project and task management.
- Google Apps for email, word processing, etc.
- Squarespace for building a website.
- Zenefits for human resources items like payroll, benefits and compliance.
While I didn't focus on the core business philosophy aspects that these digital tools would be working on behalf of, knowing that you could get started using some relatively low cost digital tools is also important.
Always a fun exercise to walkthrough. What else would you add to the list?
On the way home from work today, I listened to an episode of Freakonomics Radio entitled, "Could Solving This Problem Solve All Others?" It follows two researchers -- Katherine Milkman and Angela Duckworth -- focused on perfecting the science of behavior change. The podcast is fascinating, exploring their bid for an $100 million MacArthur Grant to take their research to the next level, paired with other researchers with different angles on behavioral change data.
That podcast reminded me to look further into a fun concept, temptation bundling, coined by Katherine Milkman. The concept describes pairing something you need to do (going to the gym, for instance) with something you would love to do (binging on an audiobook or Netflix series). She describes it a little better in this 5 minute video:
The idea seems pretty straight forward, if you're disciplined.