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Will Temptation Bundling Help With Our Health?

April 06, 2017 by Tim Hopkins

On the way home from work today, I listened to an episode of Freakonomics Radio entitled, "Could Solving This Problem Solve All Others?" It follows two researchers -- Katherine Milkman and Angela Duckworth -- focused on perfecting the science of behavior change. The podcast is fascinating, exploring their bid for an $100 million MacArthur Grant to take their research to the next level, paired with other researchers with different angles on behavioral change data.

That podcast reminded me to look further into a fun concept, temptation bundling, coined by Katherine Milkman. The concept describes pairing something you need to do (going to the gym, for instance) with something you would love to do (binging on an audiobook or Netflix series). She describes it a little better in this 5 minute video:

Professor Katherine Milkman describes her research on a new idea she calls "temptation bundling" at Wharton's "Iron Prof" competition.

The idea seems pretty straight forward, if you're disciplined.

April 06, 2017 /Tim Hopkins
exercise, health, netflix
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Try Not to Waste Time →

April 02, 2017 by Tim Hopkins

Michael Lewis, author of the bestsellers Moneyball, The Big Short, and many more, explains how laziness is a key to his success.

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April 02, 2017 /Tim Hopkins

2016 Recap

December 31, 2016 by Tim Hopkins

A new year begins tomorrow. It’s time to round up the year’s accomplishments and set some goals for 2017.

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December 31, 2016 /Tim Hopkins
writing, goals
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Refreshing Success, Bar Rescue Style

June 18, 2016 by Tim Hopkins

While I rarely watch reality TV, there are things about Bar Rescue I’ve grown to understand and even respect

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June 18, 2016 /Tim Hopkins
strategy, business, digital
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